Wednesday, 15 October 2014


During my personal tutorial with Danny we discussed how houseplants first boomed in popularity during the 1970's, an era when interiors were bold, brightly decorated and and populated with ferns and other house plants. 

To progress from the tutorial I collected a body of visual research into 1970's interiors to see what aesthetic elements best portray the era. As previously mentioned, I plan to involve visual aspects from this period to form a parallel between then and now, acknowledging the time when houseplants ruled almost every home in the UK. 

When reviewing the images I looked for aesthetic aspects that I could balance along side the modern style of branding that appeals to the target audience. 

1970's Interiors

  • The brightly coloured red walls and furniture are the most imposing aesthetic elements in this shot of a 70's living room.  

  • The contrast formed between the mustard yellow chairs and the blue carpet is the most noticeable aspect of this photograph.

  • Again, the colour red is used in this interior to form a visual contrast to the rest of the room. 
  • A 70's colour pallet could be used to form an aspect of the identity. 

  • White interior walls contrast colourful pieces of furniture and art.

  • A variety of patterned furniture, carpets and art seem to a common feature in the 70's interior.  
  • Patterned aspects could be developed and used as part of the project to reference to era.  

  • The two images above evidence a the strong use of mustard yellow, a colour that seems to be popular among 1970's interiors. 


While reviewing the images I made note of the common visual elements found within the 70's interiors featured above. When defining the design decisions for the project the list will be reviewed and elements included. The common elements are listed below;
  • Colours - Red, Orange, Mustard Yellow, Blue, Green.
  • Patterns.

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