Tuesday, 14 October 2014


Today I signed up for a tutorial with Danny to review my current progress with the extended practice module.

During the tutorial we reviewed the first brief that will be completed as part of the module, 'UK Houseplant & Cacti company branding'. After reviewing the specifics of the brief I used photographs taken from my initial research to help communicate points about the projects direction. 

The notes below document the points covered during the tutorial.

  • Look at 70's interiors for inspiration.
  • Houseplants were very popular in this era and so it has relevance to the project.
  • Aesthetic essences could be pulled from the 70's era as it has relevance to the products history and houseplants recent resurgence in popularity. 
  • Wolfgang Tillman's 'Philosophy on Transit' book series.
  • The books aesthetic has a contemporary feel relevant to my audience. Inspired from my description of the type of aesthetic I feel is appropriate for the project. 
  • Consider producing a look-book as part of the outcome. 
  • The publication could replicate the look-books used within the fashion industry, with a refined modernist layout and a focus on photography, the only difference would be that plants would be featured, not models. 
  • Review Habitat Catalogue from the 1970s.
  • The catalogue features 70's furniture and home wear, inspiration could be taken to form the link to the 1970's as mentioned above. 
  • Review 70's design, whats still relevant now? Are there any trends that have recently surged in popularity?  
  • Honest brand - what you see is what you get.

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