Monday 2 March 2015

BRIEF ELEVEN - YCN - MOO BRIEF - CAMPAIGN OUTCOMES

After defining and refining a concept for the project I progressed with the brief by listing the potential outcomes the idea could be applied to to form a cohesive advertising campaign. 


PRINT BASED CAMPAIGN

During my research I reviewed MOO's current campaigns, all of which were digital apart from the flyers produced by Rob 'Supermundane' Low. I found this quite surprising as MOO are a company that specialise in print based products and yet they lack a print based advertising scheme.  

To exploit the lack of print based advertisements I decided to predominantly focus my campaign on producing printed outcomes such as posters and billboards. 

The diagram below shows my initial exploration of potential outcomes. 


POTENTIAL APPLICATIONS;
  • Posters - digital and printed.  
  • Billboards - digital and printed.  
  • Milk carton - creative promotional piece.
  • Floor graphics.
  • Magazine advertisements. 
  • MOO shop window graphic - Campaign extension.
  • Tote bag. 
  • Print pack - Given to prospective clients.
    • Business card examples.
    • Stickers.
    • Postcards.
    • letterhead.
    • A4 poster.


OUTCOME REFINEMENT 

After generating a list of potential campaign outcomes I progressed with the project by refining the selection ensuring that the chosen applications are relevant  and help to form a cohesive campaign. 

As I only have a short time to produce the various aspects of the campaign it is important to focus my efforts on producing a refined number of well designed, relevant outcomes rather than to produce a huge range of varying outcomes to a lower standard. 


CAMPAIGN OUTCOMES

Below is the refined list of campaign outcomes that will be produced as part of the campaign;
  • Poster set.
  • Digital advertisement - Poster form.
  • Billboard - not overly relevant with poster variations. 
  • Milk carton - creative promotional piece. 
  • MOO shop window graphics.
  • Print pack. 

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