BRIEF ONE - NATURA - WEBSITE VISUAL RESEARCH

After finalising the design for the look book and and other print based brand elements I progressed with creating designs for the company website. 

Before progressing with the websites design and creating a site map and page layouts I decided to collect a body of visual research. The research will review and analyse the layout of existing e-commerce sites that sell products online, using the most effective layouts to inspire the basic frame of the site. 

THE FRENCH CUISSE 

Three column website for food blog 'The French Cuisse'.  

• Simple design puts viewer focus on the imagery - utilising a similar layout when designing my website will help to focus the audiences attention on the range of product photography.
• Options allowing users to refine their search is available at the bottom of the site, the feature is useful but could be placed in a better position. 

ACAPO 

Three column website for a consultancy company named Acapo.

• Continuous scrolling website allows users to browse through the sites content with ease - feature not overly relevant for a product based site. 
• The large image slideshow placed under the navigation bar helps to grab the audience attention and communicates aspects of the company - The feature could be useful for displaying the range of products available. 

MYKITA 

Three column website for a glasses company 'Mykita'.

•  Again, a three column grid has been used to create the layout for this website. 
• Simple, modern design is similar to the aesthetic I want to create when designing the natura website. 
• Continuous scrolling website allows users to browse through the sites content with ease - feature not overly relevant for a product based site.

LITELY 

Three column website for adobe photo presents business 'Litely'. 

• The use of a large header image works well at grabbing the audiences attention by providing and engaging visual and immediately communicates what services are available from the website. 
• Again, this website utilises a continuous scrolling feature, something that seems to be popular with a lot of modern websites.
• The use of a subtle background colour gives the page an inviting, friendly feel that is not as clinical as websites that utilise a pure white background - The technique could be used when creating my website to help it create the desired inviting aesthetic. 

INSIGHT STRATEGY INNOVATION 

Six column website for strategy firm 'KAE'. 

• The design for this website utilises a six column layout compared to the others that all seem to utilise a three column grid - Effective layout for a page with plenty of content.
• An effective use of colour has been used to help create a visual contrast between the individual boxes on the page - This technique could be used when creating the natura website to help users differentiate between content. 

ABOVE IMAGES TAKEN FROM - LINK