Despite finishing the project before christmas I was unable to book a photography studio and arrange to shoot the project before breaking up from university for the christmas holidays. Therefore, one of the first things on my post-christmas to do list (apart from the mountain of COP3 tasks) was to organise the shoot and take some professional quality images of the project for my portfolio.
BOOKING A STUDIO
After the context of practice hand in I was able to book the large photography studio, a decision which was purposely made to ensure that I had enough room to images of the various aspects of the project.
In a previous shoot, when photographing a similar sized branding project I was unable to shoot high angle images as I booked to shoot on a small studio table and subsequently could not use the right equipment. High angle images are photographs that are taken directly above the subject from a vertical perspective and require a special piece of equipment to take them. Due to the angles that can be achieved when using the technique it is commonly used when photographing branding projects as a way to display all of the project elements in one shot.
BOOKING A STUDIO
After the context of practice hand in I was able to book the large photography studio, a decision which was purposely made to ensure that I had enough room to images of the various aspects of the project.
In a previous shoot, when photographing a similar sized branding project I was unable to shoot high angle images as I booked to shoot on a small studio table and subsequently could not use the right equipment. High angle images are photographs that are taken directly above the subject from a vertical perspective and require a special piece of equipment to take them. Due to the angles that can be achieved when using the technique it is commonly used when photographing branding projects as a way to display all of the project elements in one shot.
PROJECT ARRANGEMENT ONE
The first arrangement that was photographed consisted of all the printed media that was produced as part of the branding project. To take the a special piece of photography equipment allowed me to take images vertically above the composition of design elements.
PROJECT ARRANGEMENT ONE - ALTERNATE ANGLES
To ensure that the set of images are not too repetitive I also took angled photographs which will be presented alongside the high angle shots.
PROJECT ARRANGEMENT TWO
The second arrangement focuses just on the letterhead, invoice and envelopes, all elements of the project which would be sent to clients.
BUSINESS CARDS
A series of images were taken showing the four business cards, each of which had a different product image and colour coordinated edge painting.
PLANT TAG
BOOKLET IMAGES
High angle images were taken of the booklets pages to illustrate page compositions and general flow of the publication. Additionally, as the set of images were taken using fixed tower the images can also double-up and be used to create a moving gif displaying all of the individual pages.
BOOKLET - ALTERNATE ANGLES
To ensure the booklet images are not too repetitive I also took angled page images and photographs showing the removable free post order form.
POSTERS
The final images taken display the two poster variations created to promote the new company.
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