BRIEF ONE - NATURA - DESIGN BOARDS

BRIEF ONE - NATURA - PROJECT RESHOOT

After reviewing the images showcasing the outcomes at a large size I realised that a lot of the photographs did not capture the colour or individual elements in a clear, effective way. Images seem pixelated and the details that help to make the project so effective have been lost. Furthermore, if these problems can be seen on screen, they will only be accentuated once printed.

The project will form a definitive part of my overall submission due to its size and the timescale spent completing it. Therefore it is essential that I get a set of quality images, both for the end of year submission and for my personal portfolio. 

To surpass the problem there was only one viable option, reshoot the whole project using a better camera and lighting. 


ART DIRECTION 

As well as deciding to reshooting the project, I also decided to dedicate time planning the art direction for the shoot, a process that was not completed for the last set of images. 

When planning the art direction considerations were given to;

• Background colour.
• Contextual elements.
• Shot composition. 

The final decisions for the final shoot can be seen below; 

FINAL IMAGES  

A photography studio, consisting of a lighting kit, coloured background and Cannon 7d camera was set up in my kitchen when taking the shots, allowing me to surpass the problems encountered on the last shoot whilst simultaneously providing me with more time to compose and take the shots.

The set of final, edited images can be seen below; 

BRIEF ONE - NATURA - BRIEF & EVALUATION

PROJECT BRIEF - 

PROJECT EVALUATION - 

BRIEF ONE - NATURA - BRAND GUIDELINES

Finally, after I had finished the various stages involved with the design and production of both the printed and digital outcomes, I finalised the brief by creating brand guidelines for Natura's brand identity. 

In a real life situation, the project would have been produced for a client to whom all of the individual outcomes would be sent to. To ensure that the brand identity retains its visual consistency after the project has been signed over to the client brand guidelines, defining how the individual elements of the identity should be applied, are often created and submitted with the project. 

The brand guidelines I created for Natura's brand identity cover a range of aspects to ensure aesthetic consistency is retained by the brand;

• Logo variations.
• Logo sizing.
• Typography.
• Colour scheme.
• Materials. 

NATURA - BRAND GUIDELINES 

BRIEF ONE - NATURA - FINAL IMAGES

Despite finishing the project before christmas I was unable to book a photography studio and arrange to shoot the project before breaking up from university for the christmas holidays. Therefore, one of the first things on my post-christmas to do list (apart from the mountain of COP3 tasks) was to organise the shoot and take some professional quality images of the project for my portfolio. 


BOOKING A STUDIO

After the context of practice hand in I was able to book the large photography studio, a decision which was purposely made to ensure that I had enough room to images of the various aspects of the project.

In a previous shoot, when photographing a similar sized branding project I was unable to shoot high angle images as I booked to shoot on a small studio table and subsequently could not use the right equipment. High angle images are photographs that are taken directly above the subject from a vertical perspective and require a special piece of equipment to take them. Due to the angles that can be achieved when using the technique it is commonly used when photographing branding projects as a way to display all of the project elements in one shot. 

PROJECT ARRANGEMENT ONE 

The first arrangement that was photographed consisted of all the printed media that was produced as part of the branding project. To take the a special piece of photography equipment allowed me to take images vertically above the composition of design elements. 

PROJECT ARRANGEMENT ONE - ALTERNATE ANGLES 

To ensure that the set of images are not too repetitive I also took angled photographs which will be presented alongside the high angle shots.

PROJECT ARRANGEMENT TWO 

The second arrangement focuses just on the letterhead, invoice and envelopes, all elements of the project which would be sent to clients. 

BUSINESS CARDS 

A series of images were taken showing the four business cards, each of which had a different product image and colour coordinated edge painting.

PLANT TAG  

BOOKLET IMAGES 

High angle images were taken of the booklets pages to illustrate page compositions and general flow of the publication. Additionally, as the set of images were taken using fixed tower the images can also double-up and be used to create a moving gif displaying all of the individual pages.  

BOOKLET - ALTERNATE ANGLES 

To ensure the booklet images are not too repetitive I also took angled page images and photographs showing the removable free post  order form. 

POSTERS 

The final images taken display the two poster variations created to promote the new company.