BRIEF ONE - NATURA - BRAND GUIDELINES

Finally, after I had finished the various stages involved with the design and production of both the printed and digital outcomes, I finalised the brief by creating brand guidelines for Natura's brand identity. 

In a real life situation, the project would have been produced for a client to whom all of the individual outcomes would be sent to. To ensure that the brand identity retains its visual consistency after the project has been signed over to the client brand guidelines, defining how the individual elements of the identity should be applied, are often created and submitted with the project. 

The brand guidelines I created for Natura's brand identity cover a range of aspects to ensure aesthetic consistency is retained by the brand;

• Logo variations.
• Logo sizing.
• Typography.
• Colour scheme.
• Materials. 

NATURA - BRAND GUIDELINES