BRIEF ELEVEN - YCN - MOO BRIEF - SHOP FRONT - DEVELOPMENT

As an additional aspect of the campaign I decided to also include a proposal for environmental graphics that would be placed in the shop window of MOO's Boxpark store location in Shoreditch. 

Surpassing the simple notion of strengthening the campaign, the idea, although only simple, illustrates how aspects of the campaign can be extended to all the points of contact members of the audience will encounter.

As all elements needed to produce the design have already been created the creating of the shop front window graphic was relatively straight forward.


WINDOW GRAPHIC DEVELOPMENT 

Thus far, all aspects of the campaign have been digitally mocked up so that the visuals will be consistent when placed onto the submission boards.  Therefore, when creating the mock-up shop font I simply used an image of MOO's Boxpark shop, placed it into Adobe Illustrator and then create a simple vectorised version the cow graphic can be placed onto. 

Once I had created the vectorised shop front I opened the file in Photoshop so that I could add the cow graphic and adjust the perspective to visualise how the  display would look if physically produced.  

Once completed the graphic was saved ready for placing onto the final submission boards.