BRIEF ELEVEN - YCN - MOO BRIEF - CAMPAIGN OUTCOMES

After defining and refining a concept for the project I progressed with the brief by listing the potential outcomes the idea could be applied to to form a cohesive advertising campaign. 


PRINT BASED CAMPAIGN

During my research I reviewed MOO's current campaigns, all of which were digital apart from the flyers produced by Rob 'Supermundane' Low. I found this quite surprising as MOO are a company that specialise in print based products and yet they lack a print based advertising scheme.  

To exploit the lack of print based advertisements I decided to predominantly focus my campaign on producing printed outcomes such as posters and billboards. 

The diagram below shows my initial exploration of potential outcomes. 

POTENTIAL APPLICATIONS;

• Posters - digital and printed.  
• Billboards - digital and printed.  
• Milk carton - creative promotional piece.
• Floor graphics.
• Magazine advertisements. 
• MOO shop window graphic - Campaign extension.
• Tote bag. 
• Print pack - Given to prospective clients.
• Business card examples.
• Stickers.
• Postcards.
• letterhead.
• A4 poster.

OUTCOME REFINEMENT 

After generating a list of potential campaign outcomes I progressed with the project by refining the selection ensuring that the chosen applications are relevant  and help to form a cohesive campaign. 

As I only have a short time to produce the various aspects of the campaign it is important to focus my efforts on producing a refined number of well designed, relevant outcomes rather than to produce a huge range of varying outcomes to a lower standard. 

CAMPAIGN OUTCOMES

Below is the refined list of campaign outcomes that will be produced as part of the campaign;

• Poster set.
• Digital advertisement - Poster form.
• Billboard - not overly relevant with poster variations. 
• Milk carton - creative promotional piece. 
• MOO shop window graphics.
• Print pack.